Meet the Woman Behind Willie Nelson’s Cannabis Company

Few musicians have the cannabis cachet of avid toker Willie Nelson. The country music star’s Willie’s Reserve has been a big hit, with his branded joints, buds and an ever-growing list of infused products finding their way into dispensaries around Colorado and beyond. Instead of tethering the brand to one supplier, Willie’s Reserve partners with wholesale cannabis growers around the state to ensure a wide range of strains and varieties. The strategy has helped the…

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Author: Thomas Mitchell, Westword
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