The entourage effect: Is it a legitimate theory worth marketing by cannabis companies?

Many marijuana and terpene enthusiasts believe the unique effects of individual plants are the result of different cannabinoids – most notably THC – working in concert with other cannabinoids and terpenes. They call it the “entourage effect,” and some cannabis businesses have increasingly paid attention to it as a unique way to market and sell […]

The entourage effect: Is it a legitimate theory worth marketing by cannabis companies? is a post from: Marijuana Business Daily: Financial, Legal & Cannabusiness news for cannabis entrepreneurs

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Author: Omar Sacirbey
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